Past Webinar: Building an Effective & Sustainable Communications Strategy

Tuesday, December 13, 2016 – 12:00pm – 1:30pm

“How come I didn’t know about that?”  This is a common question asked by older adults after discovering that there was a service available to help them or an event they would have liked to attend.  One of the biggest challenges we face in the work of helping older adults age in place is figuring out how to effectively communicate about services that can help.  Whether you’re announcing a new volunteer transportation network, promoting an event, recruiting volunteers, asking for money or advocating for change, creating a thoughtful, effective strategy for communicating your message is critical to your success.

Carol Kelly of Pivot Point, Inc. explained how community leaders can develop and implement an effective outreach and communication strategy.  From understanding basic communications to effectively using earned and social media, Carol helped participants understand the elements necessary to get a message out.

The webinar also highlighted the communication plan developed by Harpswell Aging at Home and included a description of how a community volunteer organizes the Franklin Newsletter, a community newsletter that keeps Franklin New Hampshire residents connected with local news and happenings and celebrates the community spirit that is key in the creation of “Franklin for a Lifetime”.

Carol Kelly, Managing Director, Pivot Point, Inc.
Elaine Romano, Newsletter Editor, Franklin (NH)
Hollie Vanderzee, Chair, Communications Committee, Harpswell Aging at Home (ME)

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